bValue Growth has invested in Sportano, one of Europe’s most dynamic sports e-commerce platforms. Along with providing essential growth capital, the Fund will support Sportano in further digitizing its operations.
Since its launch in early 2022, Sportano has rapidly expanded into 12 countries, including Poland, Germany, Czechia, Slovakia, Austria, Greece, Bulgaria, Hungary, Romania, Lithuania, Ukraine, and Italy. The company achieved revenues of PLN 52.1 million in 2022, which surged to PLN 188 million in 2023. Sportano aims to exceed PLN 300 million in revenue this year, maintaining an impressive year-over-year growth rate of 90%. The business is approaching profitability and expects to achieve a net profit by 2025.
Michał Bartosz, Partner at bValue, commented on the investment: “Sportano aligns perfectly with our investment strategy. By collaborating with the company’s ambitious management team, we are providing the capital needed to realize their bold vision of becoming Europe’s leading sports e-commerce platform.”
The company’s strategy focuses on an underserved segment of sports enthusiasts who actively engage in various sports and seek branded products. Sportano offers one of the most extensive selections of branded products in Europe, including Hoka, ASICS, HEAD, THULE, Rossignol, New Balance, Helly Hansen, On Running, Skechers, and many others. Unlike amateurs who shop sporadically, and professionals focused on a single sport, this customer segment engages in different sports depending on the season. This approach provides Sportano with stable revenue throughout the year and fosters a loyal customer base that consistently returns for new products.
Marcin Grzymkowski, founder of Sportano, stated: “We are thrilled that bValue shares our vision for growth in the branded sports products market. With their support, we aim to surpass PLN 300 million in sales in 2024. Despite challenging market conditions, we continue to grow rapidly and execute our plans successfully.”
In 2025, bValue has additionally supported Sportano’s growth by providing an additional capital injection of PLN 25 million. This investment strengthens the company’s market position and accelerates its expansion efforts. Sportano aims to reach nearly PLN 500 million in revenue in 2025, putting it on the path to becoming one of the leading players in the sports e-commerce sector.
Michał Bartosz, Partner at bValue, commented on the latest round of investment: “The decision to increase our investment is a testament to our confidence in Sportano’s strategy and growth potential. However, the value of our partnership goes beyond financial support—it also includes strategic advisory and operational guidance. This approach allows us to build the company’s long-term value”