Investing in noo.ma

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Furniture e-commerce market penetration is going only one way – up. Despite the observable post-pandemic slowdown in e-commerce one category shows consistent growth in adoption rates – online furniture purchases. Rising from 18% US market penetration in 2019 to almost 25% today e-commerce relentless march will continue, reaching a third of the market by 2026. And since Poland is one of the biggest furniture producers worldwide we have long been on the search for a high-margin, profitable D2C brand that benefits from the above-mentioned trend. Noo.ma is a rapidly growing Polish e-commerce brand that designs and sells all-purpose and visually universal furniture and accessories. By working with the most experienced local manufacturers and new-generation designers they have come up with extraordinary product sets, loved for their playful shapes, desirable colors, and enjoyable materials.

Their breakthrough approach lies in super-easy assembly systems, bold, future-oriented sustainability & transparent and reasonable price points. This approach is seen in the financials of Noo.ma – founded in 2017 they managed to generate PLN 35m revenue in 2022, growing an aggregated 6100% from 2018.

“noo.ma is a unique combination of traditional business model with stable and profitable margins and a startup organization focused on exponential growth through innovation”

bValue Fund analyzed many companies in the furniture sector, but noo.ma disrupts the overpriced and overcomplicated furniture industry with simple, fresh D2C & B2B e-commerce. The most important thing is that the founders and bValue have a consistent vision for growing and scaling the organization. noo.ma is a unique combination of a traditional business model with stable and profitable margins and a startup organization focused on exponential growth through innovation.

We are very excited to announce that bValue Fund has invested in noo.ma. The investment aims to fuel the expansion of the team and extend the range of the company’s products alongside a significant increase in inventory and USA expansion.

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